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|A persona is simple idea that instead of trying to design
the software for yourself or for the needs of all your customers you
instead formulate a single persona that represents and embodies the needs of
one representative user. (See
Alan Cooper's Book)
Instead of designing for everyone you design for just one person. This helps you focus on your core scenario rather then all the features and scenarios that represent the niche needs for your product.
A good persona isn't just made up like "Aunt Tillie" instead it's based on solid data...