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It's amazing how many things happen because they are the default choice.  Default labels & buttons, meals, seats on planes, colors, suggested friends, coupons and email prompts lead to default interactions.

Two key ideas:

  1. Spend time obsessing about choosing the right defaults.
  2. Question the defaults provided to you by others.

Can the default choice be "smarter?" Can it provide deeper value to the end-user? Can you make it automatic? Can you make it seem to disappear?

Don't default on yourself.

This post is licensed under CC BY 4.0 by the author.