Why is app development so expensive?
I get this question a lot, and it often comes from a shell-shocked CEO or CIO who discovers his five-figure-budget project ends up being six or even seven figures. That’s crazy. Why is app development so expensive?
The easiest explanation is that apps are cheap; it’s the engineering and design talent that’s expensive. If you look in the App Store, you’ll see over a million different apps. These were all built by independent developers, yet the bulk of these apps will never earn a penny.