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To get people to change and migrate to Linux the risk has to be incredibly small and the reward has to be sufficiently high.

One of the problems today is that there is a huge barrier to entry just in learning all the terminology needed to install Linux. Today the equation is inverted (High Risk, Low Reward)
 
To get people to change the mental weight has to be lighter. This can be done by automating some of the complex steps...


  
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