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|Ideally change should be so easy that there's no reason you
wouldn't try it.
This soda machine that sells both Coke and Pepsi doesn't actually exist because it would actually make change too easy. Why not try the other soda? The choice is two inches from your finger tips.
To increase adoption, you need to get people to try Linux, and to get people to try Linux you have to make the choice so easy it's two inches from your finger tips.