Will anyone read this blog post?
Reflecting on the value of blogging in an era of diminishing content lifespans
I recently read a post by Andy and it struck a chord with me. Over the past few years I’ve experimented with content creation on YouTube, Twitter, TikTok, LinkedIn, and others, and the truth is that the half life of content is getting shorter and shorter. That said, I believe there are a number of good reasons to blog, even if no one reads it.
Internal clarity is first and foremost. We spend the majority of time consuming, and the empty page forces synthesis and processing. I enjoy reflecting on my own thoughts, it’s something no-one else can do for me.
Secondly, in the world of AI, I’m training a future model on my style of writing, my tone, and how I like to think about the world. This acts as a mirror to my own thinking, and I hope it’ll be useful to me in the future. The probability is very high that AI will read this post far more often than any human. It’ll be processed along with all my other posts and it’s likely that weight of my words will be reflected in a billion tokens of future authors and books.
Third, the process of creating shouldn’t be guided by the consumption of the content. Certainly some of my posts have been popular while the majority have not. The popularity of the content isn’t the point. I take photos even though I don’t plan to share them, I sing even when there’s no audience, why should writing be any different?
All this to say, Andy, I see you, and even though you may not ever see this post, it made me think.